Step 4: Search Engine Optimization (SEO)

Choose Essential (2 hour/month effort) or Premium (4 hour/month effort). Built-in SEO time, does not use included flex-time. Additional SEO can be suggested by client or Prestwood staff which will then be billed hourly but flex-time used first.	Essential $245.00/mo	Premium $395.00/mo
Wordpress Specific SEO Install and maintain Google Analytics for Wordpress and SEO for Wordpress plugins.
Prestwood Backlinks Setup backlinks and information on our family of websites to cross advertise your web presence.
Built-In Analysis & Reporting Time Includes reports and analysis below. For deeper work, add built-in time to your plan for $65/hour (starts the following month).	1 hour	2 hours
Keyword Ranking Report Google-specific ranking report.
Website Traffic Report Top search phrases for your website, top pages visited, visitor counts, stickiness, most common search words, top referrals/channels, and our commentary/executive summary.
Client Keyword Tweaks Implement keyword phrases based on client/Prestwood suggestions.
Competitor Keyword Analysis Competitor keyword research and footprint analysis, used with SEO tweaks.
Referral Report Report of where your visitors are coming from.
Sitemap(s) When needed, submit new sitemaps.
Built-In Monthly SEO Tweaks One-time fees, permanent results. Includes SEO content changes to raise visibility of currently targeted phrases as well as introduce new phrases. Changes based on above analyses and current trends. For deeper work, add built-in time to your plan for $65/hour (starts the following month).	1 hour	2 hours
Additional SEO Development Work beyond or different than built-in time in plan. We can even setup a weekly, monthly, or quarterly procedure. This includes all project work including the creating of landing pages, new pages, content changes beyond tweaks, etc. You can also add time if you want us to generate a ranking report for Bing, etc. However, we find optimizing for Google optimizes for all.	Hourly

Extended Marketing Services

• Step 5: Social Networking. Decide if you want Prestwood IT to help you with setting up your social networking footprint.
• 5a. Competitor Footprint Analysis. Research competitors and fill marketing opportunities. Billed hourly.
• 5b. Social Networking Setup. We track common elements (graphics, bios, etc.) in our database, as well as track your interest and out progress with each social networking website. We do this type of work hourly, but your minimum initial budget should be equal to one hour per website.
• Tier 1 Websites: Facebook, Twitter, LinkedIn, YouTube, and Google+.
• Tier 2 Websites: Pinterest, Foursquare, Instagram, Meetup, mySpace, Tubmlr, VK, Flickr, Vine, etc.
• Step 6: Social Networking Maintenance. Ongoing monthly help with new posts, new social networking websites, etc.
• Step 7: Google Adwords Setup and Maintenance. (Billed Hourly, 1x Setup Fees + Prepay Monthly Maintenance + Marketing Budget Paid to Google). If you are interested in push website marketing, Google Adwords is the primary website to start with. If you have success with Google Adwords, then move onto Bing, Facebook, and others. Decide if you want Prestwood IT to help you setup and use Google Adwords.
• Step 8: Marketing Sites Setup and Maintenance. (Billed Hourly, 1x Setup Fees + Prepay Monthly Maintenance + Marketing Budget Paid to Websites). Decide if you want Prestwood IT to help you setup pure marketing websites such as Yelp.com and YP.com. Then decide what level: free listings only, or free plus paid ads such as Google Adwords, YP, Yelp, etc. Once decided, decide if you want Prestwood to manage these paid marketing campaigns hourly or if someone on your staff will manage them.