Search Engine Posts

This article discusses some bad search engine optimization practices that should be avoided.

This article is a philosophical narrative about how to become a strong presence in the search engine result pages.

Doug Miller, Website Member and contributor to the PrestwoodBoards Community, wrote a really nice article about how his Prestwood account and Backlinks improved Search Engine Results Page (SERP) rankings.

Backlinks are a sometimes mis-understood and often mis-used part of Search Engine Optimization (SEO) which are part of the range of services Prestwood offers to our clients.  It is very gratifiying when the power of Backlinks to the Prestwood Websites are quantified and in his article Douglas B. Miller for his November 2012 Tektip not only shows the value of our backlinks but also does a fantastic job of explaining them.  How did he get such great backlinks?  He created an account on Prestwood.com

Currently Facebook is the "it" website for social networking. Create a business page for your business, but ONLY if you‘re going to post business stuff to it at least once a month. A simple approach is to show the more social side of your business. Yes, you can post company happenings like specials, awards you‘ve won, events you‘re attending, and company functions like company picnics and get togethers.

You have to have a personal account, but if you really don‘t want to be on Facebook, you can create a personal Facebook account and only use it for business. This approach allows you to friend clients and interact with them, but you‘ll have to be disciplined and keep your family and true friends off of it, and keep it business focused. Meaning, like the old days, keep your politics, religion, and sex to yourself. You‘ll have to act within your personal Facebook page like you act at the office--professionally at all times.

If you already have a personal account, create a Facebook page for your business. If you don‘t wish to mix personal info with business, set your privacy settings to friends-of-friends and direct business-folk to your page. Facebook groups are limited to 5,000 members and are used for family, or friends, or club-like activity. However, if your club activity is public, it is better to use a fan page any way. Just like your public account, fan pages are indexed by the search engines but groups are not.

Marketing and sales is about reaching out to people. People are on social networks so you, or your company, should be out there too. For some companies, a particular social network such as Facebook is another valuable marketing channel. For others, a social network might be a way they interact with their key customers or vendors.

Having lots of other web sites host links to your site is a great way to make search engines regard your site as important, or relevant.  It helps ensure high visibility for your site when Internet visitors use search providers to find content related to your site.

There are several ways to accomplish this, but you must tread carefully: The wrong techniques can backfire - with serious consequences.

When designing websites, all developers are required to manage not only the content of the site, but the indexing of the site as well.  Robots.txt is a powerful tool you can use to make sure your projects are listed in search engines as effectively as possible.