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   ► KBIT Water-Coo...Computer Ind...   Print This     
 
Computer Industry:
The Making of a Cyberspace Marketing Force
 
Posted 33 months ago on 12/18/2017 and updated 9/16/2018
Take Away:

This article is a philosophical narrative about how to become a strong presence in the search engine result pages.

KB102807

Have you ever wondered why so many websites have been resigned to a supporting role? It’s because they have little or no optimization (onsite and offsite), so they don’t have any visibility in the SERPs (search engine result pages). And because no one can see them easily and quickly, they aren’t viable as marketing vehicles. The only job left for them is to be listed on delivery trucks and business cards as a place to go for more information about the companies they represent.

Think about it. Was this really the reason you created your company website? If you owned a nice pleasure boat, would you never take it out for a voyage? That’s essentially what you’re doing with a website that has little or no optimization for superior search rank in a target geographic market. Here I would like to make the case that a website should be well optimized to take full advantage of the real power of the internet – a potent and cost effective vehicle for procuring new customers.

My website domain was created in the middle of 2008. For the next few years it was just another obscure website hopelessly buried under layers of search results. I knew absolutely nothing about SEO (search engine optimization). I had to research it online until I gradually formed a mental blueprint of how it should be done and then I just did it. The “onsite SEO” work of adjusting the web pages in the site to make them search engine friendly wasn’t too bad. I had to pay attention to things like keyword density and where the keywords should be placed, but it really wasn’t rocket science or excessively time consuming. “Offsite SEO” was more difficult. I wrote a lot of articles with Google “do-follow” back links to my site. They had to be decent quality to get published and most of them were, but this took time. I had to comb through each and every article I wrote so the grammar looked legit. I had to create a short list of programming websites that were “publishing friendly” for my purposes and that took time. Many of these coding websites just ignored me, never to reply my email inquiries. But I managed to overcome that and other difficulties in the end.

Since early 2012 I have been optimizing my software developer website and today it ranks far better than it used to. All the pages in my site have been optimized to one degree or another except for the contact page, which obviously doesn’t require it. The home page on my site is by far the most heavily optimized of all the pages. It has many more back links pointing to it than any of the other web pages on the site. It consistently ranks on page 1 of the SERPs for Yahoo, Bing and Google for the keyword phrases “Software Developer Cleveland” and “Software Developer Cleveland Ohio” (see images below). On Yahoo and Bing, it also ranks on page 1 for the keyword phrase “Software Developer Ohio”. On Google, it consistently ranks on page 1 of the SERPs for “Software Developer”, which has no geographic filtering keyword(s) like “Cleveland”, “Ohio” or “Cleveland Ohio” to thin out the competition from all over the world.

So how have some of the other web pages on my site been faring? Here are some stories from the ongoing battle for search rank supremacy in my target geographic region of Cleveland, Ohio USA: Last summer someone Googled “paradox cleveland ohio” and one of the programming code readout web pages in my site for Corel Paradox showed up in the SERPs on page 2 (see image below). The customer called me saying he couldn’t locate some Paradox data tables on his desktop computer, so we set a time to meet and look at the problem. After I located them, the customer was very pleased and began to have me come out periodically to do a variety of computer service tasks including some Paradox objectPAL coding for his business. The service appointments became more regular after a while. Now I can honestly say he is one the steadiest repeat customers I have ever found.

My "computer repair cleveland ohio" web page has experienced some ups and downs in the SERPs even though I have been publishing new articles with Google “do-follow” back links that point to it. About half a year ago it ranked in the bottom half of page 1 in the Google SERPs. Later on it began to fall in the rankings before it settled on page 5. It stayed there for a while before it moved up to the middle of page 3 (see images below). I think this is due to the ferocious competition associated with the keyword search phrases “computer repair cleveland” and “computer repair cleveland ohio”. There are so many websites that are well optimized for these heavily searched keyword phrases. It has turned into brutal, dog-eat-dog war for excellent search rank visibility in this particular space. Frankly, I’m not as concerned about this web page ranking real high, because my tear-tab flyer distribution campaign in my local area has been reeling in plenty of this type of business.

For those of you who think Yahoo and Bing will never help you because it’s a Google world, this next story may cause you to reconsider. Recently one of the web pages in my custom software website was able to ride a very strong tailwind to the top of the search results. Someone in my target geographic region of Cleveland, Ohio USA keyed in the search phrase “dos programmer cleveland”. He was looking for someone who could work with the old SBT accounting system that was written in the MS-DOS Foxpro database. My “developer skills cleveland ohio” web page came up second from the top on page 1 of the search results for the previously mentioned keyword search phrase in Yahoo and Bing (see images below). With Google, I wasn’t even on the radar screen for these keywords. As unbelievable as this may sound, this web page was only optimized for 1 of the 3 keywords in the keyword search phrase used (it was Cleveland). The keywords “ms-dos”,“programming” and “program” were in the web page’s content, but they were never intended to be keywords as they were absent from the title tag. Apparently, the search algorithms for Yahoo and Bing didn’t see it that way. I captured a new customer with the magnificent search rank visibility I was fortunate enough to benefit from.

Other people have found me in the SERPs using keyword search phrases such as “programmer cleveland ohio”“software engineer cleveland” and “ms access programmer cleveland”. None of the web pages in my site have been optimized for these exact keyword phrases. But it does show that they seem to have significant search rank traction even for partial keyword matches that are combined with other words in the page content that may match the remainder of what the user was searching with.

I could ramble on about other search rank “moments” with the site, but I think you get the idea of what has been happening from my optimization efforts. Here I would like to clarify the current status of my website in terms of where it stands as a “cyberspace marketing force” with regard to the title of this post. The home page on my website can be thought of as a sort of “role model” the other pages on my site can aspire to – a dominant presence that is very tough to push down in the SERPs. Some of the other web pages on my site have had flashpoints of success in the SERPs as I previously mentioned, but they really ought to be thought of as “works in progress”. Many people think all they really have to do is optimize the home page of their website and that’s the end of it. I am against that mindset, because I don’t think it’s enough to give you the “upper hand” in today’s hyper-competitive marketplace. I think it’s important to raise the “SEO bar” instead of just being content to do what most others are doing with their websites.

Creating a “cyberspace marketing force” requires heavy contribution from all the web pages in the site (except the contact page, of course). Ideally, they should all be highly optimized so each one will entrench with top search ranking for the keyword phrases used to reach customers. In reality it will take a lot of time and work to make this happen, but it can be done. One optimized page in your website simply isn’t good enough nowadays. You need potent search rank firepower to reach customers across a span of different keyword search phrase spaces. This can only be done by optimizing all the web pages for their respective keyword phrases so they all function together as one cohesive marketing force that will consistently out maneuver competitors and bring in new customers.


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Article Contributed By Douglas.M:

Please visit my software developer website for more information about my services. I offer application development as well as Android app coding services. My developer skills are best suited to dealing with custom software projects. I can perform programming for Corel Paradox as well as C# Sharp and PHP.

In my local area of northeast Ohio, I can cater to computer repair and "fix my computer" issues.

Use my contact web page today to reach me about any software design ideas you have.

Visit Profile

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